Basic Principles of Window Dressing — Certification Brochure

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London Academy of Professional Training
Certificate
Basic Principles of Window Dressing
Workshop Level
REF: RT-VMS-W  •  Retail Centres  •  Visual Merchandising & Store Design
6Subjects 18Chapters 72Classes 445Total Marks 60%Pass Mark LifetimeValidity
At a Glance
ReferenceRT-VMS-W
AwardCertificate
Assessment445 marks — 267 to pass (60%)
PrerequisitesNone
ValidityLifetime
Awarding BodyLAPT — London Academy of Professional Training
Curriculum
1 Colour Theory and Application 3 chapters · 12 classes  65 marks
• 1 Foundations of Colour Theory in Window Dressing — 4 classes
› 1.1 Understanding the Colour Wheel: Basics and Classification
› 1.2 Exploring the Psychology of Colour in Retail Display
› 1.3 Combining Colours: Techniques for Harmonious Displays
› 1.4 Applying Colour Theory: Practical Exercises in Window Dressing
• 2 Colour Schemes and Their Impact on Consumer Behaviour — 4 classes
› 2.1 Understanding Colour Psychology in Retail Environments
› 2.2 Identifying Key Colour Schemes that Influence Purchases
› 2.3 Analyzing the Emotional Impact of Different Colour Combinations
› 2.4 Applying Effective Colour Schemes to Enhance Window Displays
• 3 Advanced Colour Application Techniques for Effective Window Displays — 4 classes
› 3.1 Understanding Advanced Colour Harmonies
› 3.2 Applying Accent Colours for Impact
› 3.3 Incorporating Seasonal Colour Trends
› 3.4 Evaluating Colour Psychology in Retail Displays
2 Customer Behaviour and Visual Impact 3 chapters · 12 classes  45 marks
• 1 Understanding Customer Behaviour in Retail Spaces — 4 classes
› 1.1 Exploring the Basics of Customer Psychology in Retail
› 1.2 Identifying Key Drivers of Customer Engagement
› 1.3 Analyzing Customer Behavior Patterns in Retail Environments
› 1.4 Applying Visual Merchandising Techniques to Influence Customer Choices
• 2 Principles of Visual Impact and Their Effects on Customer Perception — 4 classes
› 2.1 Understanding Visual Impact in Retail Environments
› 2.2 Analyzing Customer Perception Through Visual Cues
› 2.3 Applying Colour Theory to Enhance Visual Appeal
› 2.4 Crafting Display Elements to Influence Buying Decisions
• 3 Designing Effective Window Displays to Captivate Customers — 4 classes
› 3.1 Understanding Customer Psychology in Window Shopping
› 3.2 Identifying Key Elements of Visual Impact
› 3.3 Designing Thematic Window Displays
› 3.4 Evaluating the Effectiveness of Window Displays
3 Design and Creativity in Window Dressing 3 chapters · 12 classes  115 marks
• 1 Understanding the Basics of Visual Elements in Window Dressing — 4 classes
› 1.1 Exploring Key Visual Elements in Window Dressing
› 1.2 Understanding Colour Theory and Its Impact on Display
› 1.3 Harnessing Lighting Techniques to Enhance Visual Appeal
› 1.4 Applying Basic Composition Rules in Window Dressing
• 2 Creative Techniques for Captivating Window Displays — 4 classes
› 2.1 Exploring Visual Storytelling in Window Displays
› 2.2 Utilizing Color and Light to Influence Shopper Behavior
› 2.3 Incorporating Textures and Materials for Impact
› 2.4 Designing Interactive Elements to Enhance Engagement
• 3 Incorporating Brand Identity and Storytelling in Window Design — 4 classes
› 3.1 Understanding Brand Identity: Core Concepts for Window Dressing
› 3.2 Exploring Storytelling Techniques in Visual Merchandising
› 3.3 Integrating Brand Themes into Window Design Elements
› 3.4 Crafting a Cohesive Brand Story through Window Displays
4 Introduction to Visual Merchandising 3 chapters · 12 classes  90 marks
• 1 Foundations of Visual Merchandising and Its Impact on Retail — 4 classes
› 1.1 Understanding the Fundamentals of Visual Merchandising
› 1.2 Exploring the Role of Aesthetics in Consumer Engagement
› 1.3 Analyzing the Retail Environment and Its Influence on Display
› 1.4 Applying Visual Merchandising Techniques to Maximize Impact
• 2 Elements and Techniques of Effective Window Displays — 4 classes
› 2.1 Understanding Key Elements of Window Displays
› 2.2 Analyzing Color and Lighting in Window Design
› 2.3 Implementing Themes and Storytelling Techniques
› 2.4 Evaluating Success Through Customer Engagement
• 3 Implementing Visual Merchandising Strategies in Real-World Scenarios — 4 classes
› 3.1 Analyzing Store Layout and Traffic Patterns for Optimal Window Displays
› 3.2 Crafting Compelling Visual Themes to Enhance Customer Engagement
› 3.3 Utilizing Color, Lighting, and Props to Captivate Shoppers
› 3.4 Evaluating and Adjusting Window Displays Based on Feedback and Sales Data
5 Lighting Techniques 3 chapters · 12 classes  65 marks
• 1 Fundamentals of Lighting in Window Displays — 4 classes
› 1.1 Understanding the Role of Lighting in Window Displays
› 1.2 Identifying Different Types of Lighting Techniques
› 1.3 Exploring the Impact of Light and Shadow
› 1.4 Applying Lighting Strategies for Visual Impact
• 2 Techniques for Effective Illumination — 4 classes
› 2.1 Understanding the Basics of Illumination in Window Dressing
› 2.2 Identifying Key Light Sources and Their Applications
› 2.3 Experimenting with Light Angles and Intensity
› 2.4 Applying Layered Lighting Techniques for Impactful Displays
• 3 Advanced Lighting Strategies for Visual Merchandising — 4 classes
› 3.1 Understand the Role of Lighting in Visual Merchandising
› 3.2 Explore Techniques for Creating Mood and Atmosphere with Light
› 3.3 Learn to Use Light to Highlight Key Products and Displays
› 3.4 Apply Advanced Lighting Techniques to Enhance Store Aesthetics
6 Seasonal and Promotional Themes 3 chapters · 12 classes  65 marks
• 1 Understanding Seasonal Themes in Window Dressing — 4 classes
› 1.1 Explore the Importance of Seasonal Themes in Window Dressing
› 1.2 Identify Key Elements of Effective Seasonal Displays
› 1.3 Analyze Real-World Examples of Successful Seasonal Windows
› 1.4 Design a Concept Sketch for a Holiday-themed Window
• 2 Designing and Executing Promotional Themes — 4 classes
› 2.1 Understand the Importance of Promotional Themes
› 2.2 Explore Seasonal Collectives in Visual Merchandising
› 2.3 Develop Creative Concepts for Promotions
› 2.4 Execute and Evaluate Themed Window Displays
• 3 Integrating Seasonal and Promotional Themes: Best Practices — 4 classes
› 3.1 Understanding Seasonal Themes: Identifying Key Elements
› 3.2 Exploring Promotional Strategies: Aligning Themes with Sales Goals
› 3.3 Designing Cohesive Displays: Combining Seasonal and Promotional Elements
› 3.4 Evaluating Impact: Measuring Success and Customer Engagement
LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom
info@lapt.org  •  +44 7513 283044  •  lapt.org		 UKPRN 10067351  •  Company 4984798
Curriculum current at the date of issue.