Intro to Releasing Your Music Online — Certification Brochure

LAPT

London Academy of Professional Training

Certificate

Intro to Releasing Your Music Online

Workshop Level

REF: MU-MMD-WS • Music and Performing Arts Centres • Music Marketing & Digital Distribution

6Subjects	18Chapters	72Classes	440Total Marks	60%Pass Mark	LifetimeValidity

At a Glance

Reference	MU-MMD-WS
Award	Certificate
Assessment	440 marks — 264 to pass (60%)
Prerequisites	None
Validity	Lifetime
Awarding Body	LAPT — London Academy of Professional Training

Curriculum

How Music Reaches Listeners Today

3 chapters · 12 classes 90 marks

• 1 The Modern Music Landscape — 4 classes

› 1.1 From Records to Streaming

› 1.2 Who Is Listening and Where

› 1.3 How Artists Earn from Music

› 1.4 Independent Artists Versus Labels

• 2 Streaming Services and Downloads — 4 classes

› 2.1 Major Streaming Platforms Explained

› 2.2 Playlists and How Songs Get Found

› 2.3 Download Stores and Physical Copies

› 2.4 Radio and Podcast Opportunities

• 3 Social Platforms and Music — 4 classes

› 3.1 Short Video Apps and Music Discovery

› 3.2 Video Sites for Music Content

› 3.3 Fans, Followers and Communities

› 3.4 Matching Platform to Your Audience

Preparing a Track for Release

3 chapters · 12 classes 65 marks

• 1 Audio Files and Quality — 4 classes

› 1.1 Finished Mix and Master Basics

› 1.2 Choosing the Right File Format

› 1.3 Checking Volume and Sound Before Upload

› 1.4 Naming and Storing Your Files

• 2 Artwork and Release Details — 4 classes

› 2.1 Cover Art Size and Rules

› 2.2 Track Titles and Release Names

› 2.3 Genre, Language and Release Date

› 2.4 Lyrics and Explicit Content Labels

• 3 Credits and Ownership — 4 classes

› 3.1 Crediting Writers, Singers and Producers

› 3.2 Who Owns a Song

› 3.3 Using Samples and Covers Legally

› 3.4 Identifying Codes for Your Tracks

Choosing a Release Route

3 chapters · 12 classes 65 marks

• 1 Ways to Put Music Online — 4 classes

› 1.1 What a Distributor Does

› 1.2 Uploading Directly to Some Platforms

› 1.3 Working Through a Label or Aggregator

› 1.4 Free and Paid Release Options

• 2 Comparing Services — 4 classes

› 2.1 Fees, Splits and Payment Timing

› 2.2 Reading the Terms Before You Sign

› 2.3 Which Stores and Countries Are Covered

› 2.4 Making a Simple Comparison Chart

• 3 Your First Release Step by Step — 4 classes

› 3.1 Setting a Release Date with Lead Time

› 3.2 Filling In the Upload Form

› 3.3 Checking Everything Before Submitting

› 3.4 Fixing Rejections and Delays

Your First Online Presence

3 chapters · 12 classes 65 marks

• 1 Your Artist Identity — 4 classes

› 1.1 Choosing and Checking Your Artist Name

› 1.2 Describing Your Sound in Words

› 1.3 Choosing Photos and a Simple Look

› 1.4 Keeping a Consistent Style

• 2 Profiles and Bios — 4 classes

› 2.1 Writing a Short Artist Bio

› 2.2 Claiming Your Streaming Profiles

› 2.3 Setting Up Social Media Pages

› 2.4 Linking Everything in One Place

• 3 Building a Small Fan Base — 4 classes

› 3.1 Finding Your First Listeners

› 3.2 Replying to Fans and Comments

› 3.3 Collecting Emails and Messages Contacts

› 3.4 Staying Safe and Professional Online

Simple Promotion with Social Posts

3 chapters · 12 classes 90 marks

• 1 Planning Release-Week Content — 4 classes

› 1.1 Setting a Small Promotion Goal

› 1.2 Building a Release-Week Calendar

› 1.3 Teaser Posts Before Release Day

› 1.4 Release Day and After Posts

• 2 Creating Posts with a Phone — 4 classes

› 2.1 Filming Short Clips of Your Song

› 2.2 Simple Captions and Hashtags

› 2.3 Using Lyric and Artwork Graphics

› 2.4 Behind-the-Scenes Stories

• 3 Sharing and Getting Heard — 4 classes

› 3.1 Asking Friends and Fans to Share

› 3.2 Contacting Playlist Curators Politely

› 3.3 Working with Other Artists

› 3.4 Avoiding Spam and Fake Promotion

Reading Your First Listener Numbers

3 chapters · 12 classes 65 marks

• 1 Basic Streaming Numbers — 4 classes

› 1.1 Plays, Listeners and Saves Explained

› 1.2 Followers and Growth Over Time

› 1.3 Where Your Listeners Live

› 1.4 Finding Your Artist Dashboards

• 2 Learning from the Results — 4 classes

› 2.1 Spotting Which Posts Worked Best

› 2.2 Comparing One Release with the Next

› 2.3 Setting Realistic Expectations

› 2.4 Keeping a Simple Release Diary

• 3 Your Next Steps in Music Marketing — 4 classes

› 3.1 Planning Your Second Release

› 3.2 Earning and Receiving Your First Royalties

› 3.3 Music Marketing Career Paths

› 3.4 Moving On to the Marketing Certificate

LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom
info@lapt.org • +44 7513 283044 • lapt.org

UKPRN 10067351 • Company 4984798
Curriculum current at the date of issue.