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Advanced Certificate in Hospitality Marketing

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Advanced Certificate in Hospitality Marketing

By London Academy of Professional Training

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  • 0 User Enrolled
  • 160
  • Course Includes
  • Training by an expert facilitator
  • Small interactive classes
  • Specialized online ebooks
  • End of course assessment by LAPT
  • LAPT Qualification Certificate


What you will learn

  • Have a general understanding of marketing management with the context of hospitality and tourism.
  • Understand the marketing environment for tourism and hospitality.
  • Illustrate the role of marketing research in tourism and hospitality.
  • Understand the numerous perspectives on tourist behaviour and its application in marketing
  • Apply, describe and critically evaluate the various models and concepts used in the formulation of tourism and hospitali...
  • Articulate issues relating destination competitiveness and their implications on destination marketing
  • Outline the various ethical and social considerations in marketing destinations
  • Outline the various ethical and social considerations in marketing destinations

Course Content

17 sections • 94 lectures •
Chapter 1 Ebook
min
Introduction
min
Lecture objectives
min
Defining marketing
min
The historical development of marketing
min
Marketing for travel and tourism
min
Summary
min
Practice test
min
Chapter 2 Ebook
min
Introduction
min
Chapter objectives
min
Problem definition, setting research objectives and research design
min
Practical sampling methods and data collection
min
Summary
min
Practice test
min
Chapter 3 EBook
min
Introduction
min
Chapter objectives
min
Models of the environment
min
Forecasting the environment
min
The political environment
min
The social environment
min
The competitive environment
min
The economic environment
min
The demographic environment
min
Summary
min
practice test
min
Chapter 4 Ebook
min
Introduction
min
Chapter objectives
min
Defining marketing ethics and its domain
min
Marketing ethics in tourism – the case of the Kenya association of tour operators
min
Summary
min
Practice test
min
Chapter 5 Ebook
min
Introduction
min
Chapter objectives
min
Tourist behaviour: the marketing practitioner’s approach
min
The consumer behaviour model of tourist behaviour
min
The structuralist model of tourist behaviour
min
Summary
min
Practice test
min
Chapter 6 Ebook
min
Introduction
min
Chapter objectives
min
What is a tourism product?
min
The product planning process
min
The product life cycle
min
Branding
min
Customer service
min
Summary
min
Practice test
min
Chapter 7 Ebook
min
Introduction
min
Chapter objectives
min
The importance of successful marketing communications
min
Marketing communications methods in travel and tourism
min
Summary
min
Practice test
min
Chapter 8- Ebook
min
Introduction
min
chapter objectives
min
An overview of the strategic marketing planning process
min
Setting strategic marketing objectives
min
Alternative strategies for growth
min
Summary
min
Practice test
min