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Advanced Certificate in Hospitality Marketing

By London Academy of Professional Training

  • 4.6 Rating
  • (6 Reviews)
  • 222 Learners enrolled

Requirements

  • The learner should be motivated and ready to work hard. Learner should be able to read and write in English.Local trainers can teach the courses in local language but the ebook content is available only in English

Description

This course is offered by LAPT Online Academy. You will be awarded LAPT Qualification based on the score you achieved. You shall also be awarded course completion certificate on completion of this course. The virtual online learning courses are conducted by LAPT Certifed Trainers. All the courses comes with animated ebooks that you can use either on PC or on Mobile. Learners can chat live with our training consultants.

Course Content

Chapter 1 Ebook

Chapter 1: Introduction to hospitality and tourism marketing management

a. Introduction

b. Lecture objectives

c. Defining marketing

d. The historical development of marketing

e. Marketing for travel and tourism

f. Summary

g. Practice test 

 

min
Introduction
min
Lecture objectives
min
Defining marketing
min
The historical development of marketing
min
Marketing for travel and tourism
min
Summary
min
Practice test
min
Chapter 2 Ebook

Chapter 2: Marketing research for hospitality and tourism

a.       Introduction

b.      Chapter objectives

c.       The purpose of marketing research

d.      Problem definition, setting research objectives and research design

e.      Practical sampling methods and data collection

f.        Summary

g.       Practice test

min
Introduction
min
Chapter objectives
min
Problem definition, setting research objectives and research design
min
Practical sampling methods and data collection
min
Summary
min
Practice test
min
Chapter 3 EBook

Chapter 3: The Marketing Environment

a)      Introduction

b)      Chapter objectives

c)       Models of the environment

d)      Forecasting the environment

e)      The political environment

f)       The physical environment

g)      The social environment

h)      The competitive environment

i)        The economic environment

j)        The demographic environment

k)      Summary

l)        practice test

min
Introduction
min
Chapter objectives
min
Models of the environment
min
Forecasting the environment
min
The political environment
min
The social environment
min
The competitive environment
min
The economic environment
min
The demographic environment
min
Summary
min
practice test
min
Chapter 4 Ebook

Chapter 4: Ethical issues in hospitality and tourism marketing

a)      Introduction

b)      Chapter objectives

c)       Defining marketing ethics and its domain

d)      Marketing ethics in tourism – the case of the Kenya association of tour operators

e)      Summary

f)       Practice test

min
Introduction
min
Chapter objectives
min
Defining marketing ethics and its domain
min
Marketing ethics in tourism – the case of the Kenya association of tour operators
min
Summary
min
Practice test
min
Chapter 5 Ebook

Chapter 5: Perspectives on Tourist Behaviour

a)      Introduction

b)      Chapter objectives

c)       Tourist behaviour: the marketing practitioner’s approach

d)      The consumer behaviour model of tourist behaviour

e)      The structuralist model of tourist behaviour

f)       Summary

g)      Practice test

min
Introduction
min
Chapter objectives
min
Tourist behaviour: the marketing practitioner’s approach
min
The consumer behaviour model of tourist behaviour
min
The structuralist model of tourist behaviour
min
Summary
min
Practice test
min
Chapter 6 Ebook

Chapter 6: The Tourism Product

a)      Introduction

b)      Chapter objectives

c)       What is a tourism product?

d)      The product planning process

e)      The product life cycle

f)       Branding

g)      Customer service

h)      Summary

i)        Practice test

min
Introduction
min
Chapter objectives
min
What is a tourism product?
min
The product planning process
min
The product life cycle
min
Branding
min
Customer service
min
Summary
min
Practice test
min
Chapter 7 Ebook

Chapter 7: Tourism Product Promotion

a)      Introduction

b)      Chapter objectives

c)       The importance of successful marketing communications

d)      Marketing communications methods in travel and tourism

e)      Summary

f)       Practice test

min
Introduction
min
Chapter objectives
min
The importance of successful marketing communications
min
Marketing communications methods in travel and tourism
min
Summary
min
Practice test
min
Chapter 8- Ebook

Chapter 8: Strategic Marketing Planning

a)      Introduction

b)      chapter objectives

c)       An overview of the strategic marketing planning process

d)      Setting strategic marketing objectives

e)      Alternative strategies for growth

f)       Summary

g)      Practice test

min
Introduction
min
chapter objectives
min
An overview of the strategic marketing planning process
min
Setting strategic marketing objectives
min
Alternative strategies for growth
min
Summary
min
Practice test
min
Chapter 9 Ebook

Chapter 9: Operational Marketing Planning

·         Introduction

·         Chapter objectives

·         Forecasting

·         Setting operational marketing planning objectives

·         Summary

·         Practice test

min
Introduction
min
Chapter objectives
min
Forecasting
min
Setting operational marketing planning objectives
min
Summary
min
Practice test
min
Chapter 10

Chapter 10: Marketing the Competitive Destination

a)      Introduction

b)      Chapter objectives

c)       Elements of the destination mix

d)      The strategic purpose of destinations, their marketing and management

e)      Main markets and destination choice

f)       Marketing the competitive destination of the future

g)      summary

h)      Practice test

min
Introduction
min
Chapter objectives
min
Elements of the destination mix
min
The strategic purpose of destinations, their marketing and management
min
Main markets and destination choice
min
Marketing the competitive destination of the future
min
summary
min
Practice test
min
Chapter 11 Ebook

Chapter 11: Electronic Commerce (E-Commerce)

a)      Chapter Objectives

b)      Introduction

c)       E-Commerce Transactions

d)      The Four Levels of E-Commerce Transactions

e)      Intranets and Extranets

f)       Span and Scope of E-Commerce

g)      E Commerce Applications for Hospitality and Tourism Organisations

h)      Summary

i)        Practice Test

min
Chapter Objectives
min
Introduction
min
E-Commerce Transactions
min
The Four Levels of E-Commerce Transactions
min
Chapter 12 Ebook

chapter 12: Introduction to consumer behavioural processes

a)      Introduction

b)      Chapter objectives

c)Levels of analysis of consumer behaviour

d)      Models of consumer behaviour

e)      Types of consumer buying behaviour

f)       Characteristics that affect consumer buying behaviour

g)      Psychological factors

h)      Social or environmental factors

i)        Stages in tourist buying process

j)        Characteristics of the tourism product

k)      Summary

l)        Practice test

min
Chapter 13 Ebook

Chapter 13: Computer Networks and telecommunications for Hospitality

a)      Chapter Objectives

b)      Introduction

c)       Networking Data Resources

d)      Computer Networks

e)      Network Connections

f)       Telecommunications Media

g)      Network Operating Systems

h)      Intranets

i)        Extranets

j)        Developing Technologies

k)      Using the Internet

l)        Internet Service Providers (ISPs)

m)    Network Connections

n)      Summary

o)      Practice Test

min
Chapter 14 Ebook

Chapter 14: E-Information and Distribution Systems

a)      Lesson Highlights

b)      Lesson Objectives

c)       Hospitality and Tourism Business Functions

d)      The Productivity Process

e)      Business Processes

f)       Supply Chain Management and Enterprise Resource Planning

g)      Marketing Support Technologies

h)      Holistic E-Commerce Approach

i)        Enterprise Resource Planning Systems

j)        Summary

k)      Practice Test

min
Chapter 15 Ebook

Chapter 15:  Case Studies

a)      Introduction

b)      Chapter objectives

c)       How the New York convention bureau monitors tourist behaviour

d)      Practice test

min
Chapter 16 Ebook

Chapter 16: Case Studies

a)      Introduction

b)      Chapter objectives

c)       Swallow hotel group

d)      Practice test

min
Practice Exam
min

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About Us

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About Us

LAPT is the only examination body in hospitality industry certifying professionals in 189 countries on Pearson VUE. After a long 20 years of hard work, LAPT has gained recognition of its qualification from employers globally. We have helped almost million-plus professionals achieve their goals. To get certified by LAPT contact your nearest Pearson VUE testing centre.

We have 100+ LAPT City franchise with 500+ accredited training partners globally.

Credentials of LAPT

1. 20 Years/British Company
2. Listed with UKPRN: 10067351, visit https://www.ukrlp.co.uk/
3. LAPT Exams in 189 Countries on Pearson VUE Testing Centres
4. Official content developer with various government bodies.
5. Member of ATP- visit- https://www.testpublishers.org/our-members
6. Global Franchise and accredited training partners.
7. Book publishers, content developers, videos and ebook developers

 

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