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Advanced Diploma in Hotel Management

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Advanced Diploma in Hotel Management

By IHMCS

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  • £300.00
  • £400.00
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  • Course Includes
  • Training by an expert facilitator
  • Small interactive classes
  • Specialized online ebooks
  • End of course assessment by LAPT
  • LAPT Qualification Certificate
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IHMCS - Institute of Hotel Management and Culinary Studies
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IHMCS - Institute of hotel management and culinary studies
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What you will learn

  • Have a general understanding of marketing management with the context of hospitality and tourism.
  • Understand the marketing environment for tourism and hospitality.
  • Illustrate the role of marketing research in tourism and hospitality.
  • Understand the numerous perspectives on tourist behaviour and its application in marketing
  • Apply, describe and critically evaluate the various models and concepts used in the formulation of tourism and hospitali...
  • Articulate issues relating destination competitiveness and their implications on destination marketing
  • Outline the various ethical and social considerations in marketing destinations
  • Outline the various ethical and social considerations in marketing destinations

Course Content

17 sections • 62 lectures • 29h 41m total length
Chapter 1 Ebook
60min
Chapter 2 Ebook
min