Intro to Luxury: Heritage, Craft & Client Care

LAPT

London Academy of Professional Training

Certificate

Workshop Level

REF: FS-LBM-W • Fashion Centres • Luxury Brand Management

6Subjects	18Chapters	72Classes	440Total Marks	60%Pass Mark	LifetimeValidity

At a Glance

Reference	FS-LBM-W
Award	Certificate
Assessment	440 marks — 264 to pass (60%)
Prerequisites	None
Validity	Lifetime
Awarding Body	LAPT — London Academy of Professional Training

Curriculum

What Makes a Brand Luxury

3 chapters · 12 classes 90 marks

• 1 Meaning of Luxury — 4 classes

› 1.1 What Luxury Really Means

› 1.2 Luxury Versus Premium Versus Mass

› 1.3 Why People Buy Luxury

› 1.4 Luxury Around the World

• 2 Pillars of Luxury — 4 classes

› 2.1 Rarity and Exclusivity

› 2.2 Heritage and Founders' Stories

› 2.3 Quality and Perfection

› 2.4 Brand Image and Signature Symbols

• 3 Luxury Today — 4 classes

› 3.1 Famous Luxury Houses Overview

› 3.2 Logos, Colours and Brand Codes

› 3.3 Spotting Genuine Versus Fake

› 3.4 Luxury in the Digital Age

Craftsmanship and Materials Tour

3 chapters · 12 classes 65 marks

• 1 Leather and Textiles — 4 classes

› 1.1 Fine Leather Types and Grades

› 1.2 Tanning and Finishing Basics

› 1.3 Silk and Cashmere Recognition

› 1.4 Caring for Delicate Fabrics

• 2 Jewellery and Watches — 4 classes

› 2.1 Gold, Silver and Platinum Basics

› 2.2 Diamonds and Gemstones Introduction

› 2.3 Watchmaking Movements Simplified

› 2.4 Hallmarks and Quality Marks

• 3 Craft in Action — 4 classes

› 3.1 Hand-Stitching and Atelier Skills

› 3.2 Signs of Quality in a Product

› 3.3 Limited Editions and Made-to-Order

› 3.4 Repair, Restoration and Longevity

Meeting the Luxury Client

3 chapters · 12 classes 90 marks

• 1 Understanding Clients — 4 classes

› 1.1 Who Buys Luxury Products

› 1.2 Client Expectations of Service

› 1.3 Reading Client Needs Quietly

› 1.4 Discretion and Client Privacy

• 2 The Client Journey — 4 classes

› 2.1 First Impressions in the Boutique

› 2.2 Welcoming and Engaging Clients

› 2.3 Guiding Clients Through Choices

› 2.4 Farewell and Follow-Up Gestures

• 3 Care That Lasts — 4 classes

› 3.1 Remembering Client Preferences

› 3.2 Personal Touches and Gifting

› 3.3 Handling Delays and Disappointments

› 3.4 Building Long-Term Client Relationships

Boutique Etiquette and Presentation

3 chapters · 12 classes 65 marks

• 1 Personal Presentation — 4 classes

› 1.1 Grooming and Uniform Standards

› 1.2 Posture and Body Language

› 1.3 Polished Voice and Courtesy

› 1.4 Professional Behaviour on the Floor

• 2 Greeting and Conduct — 4 classes

› 2.1 Greeting Clients with Confidence

› 2.2 Offering Refreshments Gracefully

› 2.3 Respectful Forms of Address

› 2.4 Working Together as a Boutique Team

• 3 Handling Precious Items — 4 classes

› 3.1 Safe Handling of Jewellery

› 3.2 Presenting Watches and Accessories

› 3.3 Wearing Gloves and Using Trays

› 3.4 Displays and Boutique Tidiness

Luxury Storytelling Basics

3 chapters · 12 classes 65 marks

• 1 Finding the Story — 4 classes

› 1.1 What Makes a Good Product Story

› 1.2 Learning a Brand's History

› 1.3 Highlighting Craft and Materials

› 1.4 Choosing Simple Powerful Words

• 2 Telling the Story — 4 classes

› 2.1 Opening a Product Conversation

› 2.2 Using Gestures and Touch

› 2.3 Speaking with Calm Confidence

› 2.4 Matching the Story to the Client

• 3 Practising Storytelling — 4 classes

› 3.1 Short Story Practice Drills

› 3.2 Answering Client Questions Honestly

› 3.3 Avoiding Pushy Sales Language

› 3.4 Giving and Receiving Feedback

Luxury Careers and Next Steps

3 chapters · 12 classes 65 marks

• 1 Roles in Luxury — 4 classes

› 1.1 Boutique Associate Role Explained

› 1.2 Visual Merchandising and Client Care Roles

› 1.3 Behind the Scenes Luxury Careers

› 1.4 Skills Luxury Employers Value

• 2 Starting Out — 4 classes

› 2.1 Preparing a Luxury Style CV

› 2.2 Interview Tips for Boutique Roles

› 2.3 First Months on the Job

› 2.4 Building a Professional Reputation

• 3 Your Learning Path — 4 classes

› 3.1 Reviewing Workshop Learning Points

› 3.2 Luxury Retail Essentials Certificate Overview

› 3.3 Foundation Certificate Pathway

› 3.4 Personal Action Plan

LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom
info@lapt.org • +44 7513 283044 • lapt.org

UKPRN 10067351 • Company 4984798
Curriculum current at the date of issue.

Intro to Luxury: Heritage, Craft & Client Care — Certification Brochure