English
European
Indian
Middle East
South-East & East Asian
Certificate Fashion Centres Luxury Brand Management

Intro to Luxury: Heritage, Craft & Client Care

Workshop Level

6 Subjects
18 Chapters
72 Lessons
440 Marks

LAPT — London Academy of Professional Training

Total Marks440
Subjects6
Chapters18
Classes72

About This Certification

A professional certification programme delivered through LAPT-accredited centres worldwide.

Course Curriculum

6 subjects • 18 chapters • 72 classes
01
What Makes a Brand Luxury
3 chapters • 90 marks • 8 hours
1 Meaning of Luxury 4 classes
1.1 What Luxury Really Means
1.2 Luxury Versus Premium Versus Mass
1.3 Why People Buy Luxury
1.4 Luxury Around the World
2 Pillars of Luxury 4 classes
2.1 Rarity and Exclusivity
2.2 Heritage and Founders' Stories
2.3 Quality and Perfection
2.4 Brand Image and Signature Symbols
3 Luxury Today 4 classes
3.1 Famous Luxury Houses Overview
3.2 Logos, Colours and Brand Codes
3.3 Spotting Genuine Versus Fake
3.4 Luxury in the Digital Age
02
Craftsmanship and Materials Tour
3 chapters • 65 marks • 6 hours
1 Leather and Textiles 4 classes
1.1 Fine Leather Types and Grades
1.2 Tanning and Finishing Basics
1.3 Silk and Cashmere Recognition
1.4 Caring for Delicate Fabrics
2 Jewellery and Watches 4 classes
2.1 Gold, Silver and Platinum Basics
2.2 Diamonds and Gemstones Introduction
2.3 Watchmaking Movements Simplified
2.4 Hallmarks and Quality Marks
3 Craft in Action 4 classes
3.1 Hand-Stitching and Atelier Skills
3.2 Signs of Quality in a Product
3.3 Limited Editions and Made-to-Order
3.4 Repair, Restoration and Longevity
03
Meeting the Luxury Client
3 chapters • 90 marks • 8 hours
1 Understanding Clients 4 classes
1.1 Who Buys Luxury Products
1.2 Client Expectations of Service
1.3 Reading Client Needs Quietly
1.4 Discretion and Client Privacy
2 The Client Journey 4 classes
2.1 First Impressions in the Boutique
2.2 Welcoming and Engaging Clients
2.3 Guiding Clients Through Choices
2.4 Farewell and Follow-Up Gestures
3 Care That Lasts 4 classes
3.1 Remembering Client Preferences
3.2 Personal Touches and Gifting
3.3 Handling Delays and Disappointments
3.4 Building Long-Term Client Relationships
04
Boutique Etiquette and Presentation
3 chapters • 65 marks • 6 hours
1 Personal Presentation 4 classes
1.1 Grooming and Uniform Standards
1.2 Posture and Body Language
1.3 Polished Voice and Courtesy
1.4 Professional Behaviour on the Floor
2 Greeting and Conduct 4 classes
2.1 Greeting Clients with Confidence
2.2 Offering Refreshments Gracefully
2.3 Respectful Forms of Address
2.4 Working Together as a Boutique Team
3 Handling Precious Items 4 classes
3.1 Safe Handling of Jewellery
3.2 Presenting Watches and Accessories
3.3 Wearing Gloves and Using Trays
3.4 Displays and Boutique Tidiness
05
Luxury Storytelling Basics
3 chapters • 65 marks • 6 hours
1 Finding the Story 4 classes
1.1 What Makes a Good Product Story
1.2 Learning a Brand's History
1.3 Highlighting Craft and Materials
1.4 Choosing Simple Powerful Words
2 Telling the Story 4 classes
2.1 Opening a Product Conversation
2.2 Using Gestures and Touch
2.3 Speaking with Calm Confidence
2.4 Matching the Story to the Client
3 Practising Storytelling 4 classes
3.1 Short Story Practice Drills
3.2 Answering Client Questions Honestly
3.3 Avoiding Pushy Sales Language
3.4 Giving and Receiving Feedback
06
Luxury Careers and Next Steps
3 chapters • 65 marks • 6 hours
1 Roles in Luxury 4 classes
1.1 Boutique Associate Role Explained
1.2 Visual Merchandising and Client Care Roles
1.3 Behind the Scenes Luxury Careers
1.4 Skills Luxury Employers Value
2 Starting Out 4 classes
2.1 Preparing a Luxury Style CV
2.2 Interview Tips for Boutique Roles
2.3 First Months on the Job
2.4 Building a Professional Reputation
3 Your Learning Path 4 classes
3.1 Reviewing Workshop Learning Points
3.2 Luxury Retail Essentials Certificate Overview
3.3 Foundation Certificate Pathway
3.4 Personal Action Plan

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This certification is delivered by LAPT-accredited centres worldwide. Get certified with full study materials, LMS access and a recognised credential.

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