Intro to Fashion Retail: Trends, Buying & Merchandising Basics

About This Certification

A professional certification programme delivered through LAPT-accredited centres worldwide.

Course Curriculum

6 subjects • 18 chapters • 72 classes

How the Fashion Business Works

3 chapters • 90 marks • 8 hours

1 The Fashion Industry Map 4 classes

1.1 What the Fashion Industry Includes

1.2 Designers and Design Houses

1.3 Fabric Mills and Manufacturers

1.4 Wholesalers, Agents and Suppliers

2 From Factory to Store 4 classes

2.1 Fashion Supply Chain Steps

2.2 Lead Times and Delivery

2.3 Retail Formats: Stores and Online

2.4 Brands Versus Private Labels

3 The Customer Side 4 classes

3.1 Who Buys Fashion and Why

3.2 Price Levels and Market Segments

3.3 The Customer Journey in a Store

3.4 Online Shopping and Returns

Spotting Trends and Seasons

3 chapters • 65 marks • 6 hours

1 Fashion Seasons 4 classes

1.1 Spring Summer and Autumn Winter

1.2 The Fashion Calendar and Key Dates

1.3 Seasonless and Core Items

1.4 Festive and Occasion Seasons

2 Where Trends Come From 4 classes

2.1 Runways and Fashion Weeks

2.2 Street Style and Social Media

2.3 Colour and Fabric Trends

2.4 Celebrity and Culture Influence

3 Trends Reaching the Shops 4 classes

3.1 Stages of a Trend Life Cycle

3.2 Fast Fashion Versus Slow Fashion

3.3 Judging a Trend's Staying Power

3.4 Making a Simple Trend Board

What a Buyer and Merchandiser Do

3 chapters • 90 marks • 8 hours

1 The Buyer's Role 4 classes

1.1 A Day in the Life of a Buyer

1.2 Choosing Products and Suppliers

1.3 Negotiating Price and Terms

1.4 Buying Budget Basics

2 The Merchandiser's Role 4 classes

2.1 A Day in the Life of a Merchandiser

2.2 Allocating Stock to Stores

2.3 Visual Merchandising Essentials

2.4 Replenishing Fast Sellers

3 Working as a Team 4 classes

3.1 Buyer and Merchandiser Handover

3.2 Talking to Designers and Suppliers

3.3 Planning Meetings and Reports

3.4 Choosing Between the Two Roles

Reading Basic Sales Figures

3 chapters • 65 marks • 6 hours

1 Simple Sales Numbers 4 classes

1.1 Units Sold and Sales Value

1.2 Best Sellers and Slow Sellers

1.3 Stock on Hand and Sell Through

1.4 Reading a Weekly Sales Sheet

2 Price Maths 4 classes

2.1 Cost Price and Selling Price

2.2 Mark-Up and Margin Basics

2.3 Discounts and Markdowns

2.4 Worked Pricing Examples

3 Acting on the Figures 4 classes

3.1 Spotting Problems in the Numbers

3.2 Reordering and Clearing Stock

3.3 Planning Sale Events

3.4 Presenting Figures Simply

Building a Mini Product Range

3 chapters • 65 marks • 6 hours

1 Know Your Customer 4 classes

1.1 Defining the Target Customer

1.2 Customer Needs and Occasions

1.3 Setting a Budget and Price Band

1.4 Studying Competitor Ranges

2 Choosing the Items 4 classes

2.1 Core Items and Statement Items

2.2 Colours, Sizes and Fabrics

2.3 Balancing the Range

2.4 Selecting Items From Samples

3 Presenting the Range 4 classes

3.1 Naming and Grouping the Range

3.2 Planning Quantities by Size

3.3 Creating a Range Board

3.4 Pitching Your Mini Range

Fashion Business Careers and Next Steps

3 chapters • 65 marks • 6 hours

1 Jobs in Fashion Retail 4 classes

1.1 Sales Associate and Store Roles

1.2 Assistant Buyer and Merchandiser Roles

1.3 Visual Merchandiser and Stylist Roles

1.4 Online Fashion Roles

2 Getting Started 4 classes

2.1 Skills Fashion Employers Want

2.2 Building a Fashion Portfolio

2.3 Fashion CV and Interview Tips

2.4 Internships and Entry Routes

3 Your Next Steps 4 classes

3.1 From Workshop to Foundation

3.2 The Foundation Certificate Overview

3.3 Setting Your Career Goals

3.4 Workshop Review and Reflection

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FS-FBM-W
440 total marks
Fashion Centres

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Intro to Fashion Retail: Trends, Buying & Merchandising Basics

About This Certification

Course Curriculum

Enrol through an accredited centre

Send Us An Enquiry

Intro to Fashion Retail: Trends, Buying & Merchandising Basics

About This Certification

Course Curriculum

Enrol through an accredited centre

Send Us An Enquiry

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