Certificate in E-commerce Retail

About This Certification

A professional certification programme delivered through LAPT-accredited centres worldwide.

Course Curriculum

4 subjects • 70 chapters • 485 classes

Online Retail and Marketplace Selling

24 chapters • 100 marks

1 Understanding Online Marketplaces: Concepts and Models 4 classes

1.1 Exploring the Basics of Online Marketplaces

1.2 Identifying Key Components of Marketplace Models

1.3 Analyzing Types of Online Marketplace Platforms

1.4 Comparing Business Models in Online Marketplaces

2 Key Players and Emerging Trends in E-commerce Platforms 4 classes

2.1 Explore Major E-commerce Platforms

2.2 Identify Key Players in Online Marketplaces

2.3 Examine Emerging Trends in E-commerce

2.4 Analyze Implications of Emerging Trends

3 Strategies for Success: Leveraging Online Marketplaces 4 classes

3.1 Understanding Online Marketplaces: Key Features and Benefits

3.2 Identifying Best-Selling Products: Research and Analysis Techniques

3.3 Crafting Effective Listings: Optimizing Descriptions and Images

3.4 Implementing Promotional Strategies: Boosting Visibility and Sales

1 Understanding Core Features of Online Marketplaces 4 classes

1.1 Exploring the Structure of Online Marketplaces

1.2 Analyzing Product Listing Features

1.3 Understanding the Role of User Accounts

1.4 Navigating Payment and Transaction Systems

2 Enhancing User Experience and Security 4 classes

2.1 Understanding User Experience Design Principles

2.2 Exploring Key Features for User Engagement

2.3 Implementing Security Measures for Marketplace Integrity

2.4 Applying Best Practices to Enhance User Trust

3 Advanced Tools for Marketplace Optimization 4 classes

3.1 Exploring Analytical Tools for Marketplace Insights

3.2 Leveraging Automation for Streamlined Operations

3.3 Enhancing User Experience with Personalization Features

3.4 Implementing A/B Testing for Performance Improvement

1 Understanding Online Marketplace Dynamics 4 classes

1.1 Explore Key Features of Online Marketplaces

1.2 Analyze Buyer and Seller Interactions

1.3 Evaluate Marketplace Fees and Structures

1.4 Develop Strategies for Marketplace Success

2 Developing E-commerce Strategic Frameworks 4 classes

2.1 Understanding E-commerce Strategic Frameworks

2.2 Analyzing Market Trends and Consumer Behavior

2.3 Identifying Key Performance Indicators for Online Marketplaces

2.4 Crafting a Competitive E-commerce Strategy

3 Implementing and Optimizing Omnichannel Strategies 4 classes

3.1 Understanding Omnichannel Strategies in E-commerce

3.2 Analyzing Customer Journeys Across Multiple Channels

3.3 Implementing Seamless Cross-Channel Integrations

3.4 Optimizing and Measuring Omnichannel Effectiveness

1 Understanding the Digital Retail Landscape 6 classes

1.1 Exploring the Evolution of Digital Retail

1.2 Understanding Key Digital Retail Technologies

1.3 Analyzing Consumer Behavior in Digital Markets

1.4 Identifying Opportunities in E-commerce Platforms

1.5 Evaluating Digital Retail Competitor Strategies

1.6 Applying Digital Retail Trends to Business Strategy

2 Key Technologies in Digital Retail 5 classes

2.1 Exploring E-commerce Platforms

2.2 Understanding Online Payment Systems

2.3 Analyzing Data Analytics in Retail

2.4 Implementing Customer Relationship Management (CRM) Tools

2.5 Leveraging Artificial Intelligence in Retail

3 Digital Consumer Behavior and Trends 5 classes

3.1 Identifying Key Characteristics of Digital Consumers

3.2 Analyzing Online Shopping Behavior Patterns

3.3 Exploring the Impact of Social Media on Consumer Choices

3.4 Understanding Emerging Trends in Digital Retail

3.5 Applying Consumer Insights to Digital Marketing Strategies

4 Creating a Seamless Omnichannel Experience 5 classes

4.1 Understanding the Omnichannel Landscape

4.2 Identifying Customer Touchpoints in Digital Retail

4.3 Integrating Online and Offline Channels

4.4 Enhancing Customer Experience Across Channels

4.5 Measuring Success in Omnichannel Strategies

5 Goods Fulfillment in Retail 5 classes

5.1 Introduction to Goods Fulfillment

5.2 Understanding Customer Orders

5.3 Picking Techniques for Retail

5.4 Quality Checks in Goods Fulfillment

5.5 Finalizing and Dispatching Orders

1 Understanding E-commerce Models and Platforms 5 classes

1.1 Explore Key E-commerce Models

1.2 Analyze Popular E-commerce Platforms

1.3 Understand Platform Features and Tools

1.4 Compare Subscription vs. Transactional Models

1.5 Assess Integration and Scalability Considerations

2 Developing Customer-Centric E-commerce Strategies 5 classes

2.1 Understanding Customer Needs in E-commerce

2.2 Analyzing Customer Behavior and Trends

2.3 Designing User-Friendly E-commerce Interfaces

2.4 Personalizing the Online Shopping Experience

2.5 Implementing Effective Customer Feedback Systems

3 Utilizing Digital Marketing for E-commerce Growth 5 classes

3.1 Understanding the Role of Digital Marketing in E-commerce

3.2 Identifying Key Digital Marketing Channels for Online Growth

3.3 Leveraging Social Media to Drive E-commerce Engagement

3.4 Implementing Search Engine Optimization (SEO) for E-commerce Success

3.5 Analyzing Digital Marketing Metrics to Inform E-commerce Strategies

4 Implementing Technology for Omnichannel Integration 5 classes

4.1 Understanding Omnichannel Integration in E-commerce

4.2 Exploring Technologies for Seamless Customer Experience

4.3 Implementing CRM Systems for Enhanced Customer Interaction

4.4 Integrating Inventory Management Across Channels

4.5 Utilizing Data Analytics for Omnichannel Strategy Optimization

5 Website Content Management 5 classes

5.1 Understanding Website Structure

5.2 Creating Engaging Page Layouts

5.3 Building a Content Library

5.4 Managing Content Updates

5.5 Implementing Urgent Changes

2 Building a Customer-Centric Digital Strategy 6 classes

2.1 Understanding Customer-Centricity in Digital Retail

2.2 Identifying Customer Needs and Pain Points

2.3 Mapping the Digital Customer Journey

2.4 Designing Personalized Digital Experiences

2.5 Leveraging Data for Customer Insights

2.6 Implementing Customer Feedback in Strategy

3 Leveraging Data and Analytics in Retail Decision-Making 6 classes

3.1 Understanding the Role of Data in Retail Strategy

3.2 Identifying Key Retail Metrics and KPIs

3.3 Exploring Data Collection Methods in Retail

3.4 Analyzing Consumer Behavior Through Data Insights

3.5 Utilizing Predictive Analytics for Retail Forecasting

3.6 Applying Data-Driven Decisions to Enhance Retail Performance

4 Integrating Omnichannel Approaches 6 classes

4.1 Exploring Omnichannel Fundamentals

4.2 Identifying Customer Journeys Across Channels

4.3 Mapping Omnichannel Touchpoints

4.4 Harmonizing Digital and Physical Retail Experiences

4.5 Implementing Cross-Channel Analytics

4.6 Evaluating Omnichannel Strategy Success

5 Innovation and Future Trends in Digital Retail 6 classes

5.1 Understanding Key Innovations in Digital Retail

5.2 Analyzing Emerging Technologies Impacting Retail

5.3 Exploring Trends Shaping the Future of Online Shopping

5.4 Integrating AI and Machine Learning in Retail Strategy

5.5 Leveraging Data-Driven Insights for Competitive Advantage

5.6 Designing Future-Proof Digital Retail Strategies

24 In-Store Online Facilities and Remote Selling 10 classes

24.1 Online Facilities Available Inside a Store

24.2 Using Kiosks and Tablets to Sell Extended Range

24.3 Checking Online Stock for a Customer

24.4 Placing an Online Order With the Customer

24.5 Selling by Phone Politely and Clearly

24.6 Selling Through Chat and Messaging

24.7 Confirming Order Details and Terms

24.8 Fair Transaction Practice for Online Orders

24.9 Handling Online Reviews and Ratings

24.10 Following Up Remote Sales After Delivery

Running a Trading Website

14 chapters • 100 marks

1 Understanding Core Elements of an Online Store 4 classes

1.1 Identifying Key Components of an Online Store

1.2 Exploring User Interface and User Experience Design

1.3 Understanding Product Listings and Categorization

1.4 Implementing Payment and Security Features

2 Designing User-Centric Interfaces 4 classes

2.1 Understanding User-Centric Design Principles

2.2 Analyzing User Needs and Expectations

2.3 Crafting Intuitive Navigation Structures

2.4 Implementing User-Friendly Interface Elements

3 Integrating Analytics and SEO Strategies 4 classes

3.1 Understanding the Basics of Analytics for Online Stores

3.2 Exploring SEO Foundations for E-commerce Platforms

3.3 Implementing Analytics Tools for Data-Driven Decision Making

3.4 Enhancing Visibility with Advanced SEO Techniques

4 Planning a Trading Website's Pages 10 classes

4.1 Pages Every Online Shop Needs

4.2 Mapping Home, Category and Product Pages

4.3 Planning Menus and Navigation Paths

4.4 Writing a Page Content Plan

4.5 Choosing Words Customers Search For

4.6 Planning Mobile Friendly Page Layout

4.7 Agreeing a Plan With Business Owners

4.8 Setting Page Approval Steps

4.9 Allocating Content Tasks to Staff

4.10 Keeping a Site Map Updated

5 Specifying Content and Layout of Pages 10 classes

5.1 What a Page Specification Contains

5.2 Describing Layout With Simple Wireframes

5.3 Specifying Headings, Text and Image Slots

5.4 Specifying Buttons and Calls to Action

5.5 Brand Colours, Fonts and Tone

5.6 Accessibility for All Visitors

5.7 Writing Instructions for a Designer

5.8 Reviewing a First Page Draft

5.9 Testing a Page on Phone and Computer

5.10 Signing Off a Final Page

6 Writing Product Information That Sells 10 classes

6.1 What Customers Need to Know Before Buying

6.2 Writing Clear Product Titles

6.3 Describing Features and Benefits

6.4 Size, Weight and Specification Tables

6.5 Accurate Claims and Honest Descriptions

6.6 Mandatory Product Details Under E-commerce Rules

6.7 Writing for Regional Languages

6.8 Using Keywords Without Overstuffing

6.9 Checking Descriptions for Errors

6.10 Keeping a Product Content Template

7 Updating Product Information Accurately 10 classes

7.1 Why Stale Product Pages Cost Sales

7.2 Receiving Update Requests From Buyers

7.3 Updating Prices and Offers Online

7.4 Updating Stock Status and Availability

7.5 Changing Descriptions and Specifications

7.6 Adding New Products Step by Step

7.7 Retiring Discontinued Products

7.8 Checking Updates Appear Correctly

7.9 Keeping a Change Log

7.10 Fixing Mistakes Found by Customers

8 Product Photography and Media Preparation 10 classes

8.1 Why Good Images Raise Sales

8.2 Basic Product Photography Set Up

8.3 Lighting and Background Choices

8.4 Taking Photos From Several Angles

8.5 Editing Brightness and Cropping

8.6 Resizing Images for Fast Loading

8.7 Adding Alternative Text to Images

8.8 Short Product Videos on a Phone

8.9 Image Rights and Permission

8.10 Checking Image Quality Before Upload

9 Keeping a Library of Website Materials 10 classes

9.1 What Goes Into a Content Library

9.2 Naming Files So They Can Be Found

9.3 Folder Structure for Images and Documents

9.4 Version Control and Old File Removal

9.5 Storing Brand Logos and Templates

9.6 Tracking Image Licences

9.7 Backing Up Library Files

9.8 Controlling Who Can Edit Files

9.9 Reusing Materials Across Pages

9.10 Monthly Library Tidy Up

10 Catalogue Structure and Product Data Management 10 classes

10.1 Categories, Collections and Tags

10.2 Product Variants Such as Size and Colour

10.3 Stock Keeping Unit Codes

10.4 Product Attributes and Filters

10.5 Bulk Upload Using Spreadsheets

10.6 Checking Data for Missing Fields

10.7 Linking Related and Alternative Products

10.8 Syncing Catalogue With Store Stock

10.9 Cleaning Duplicate Listings

10.10 Catalogue Quality Report

11 Checkout, Payments and Delivery Settings 10 classes

11.1 Steps in an Online Checkout

11.2 Setting Up Payment Methods and UPI

11.3 Cash on Delivery Settings and Risks

11.4 Setting Delivery Charges and Zones

11.5 Tax Display and GST on Orders

11.6 Order Confirmation Messages

11.7 Testing a Full Order Safely

11.8 Handling Failed Payments

11.9 Abandoned Basket Reminders

11.10 Reviewing Checkout Drop Off Points

12 Policy Pages and Consumer Rules for Online Shops 10 classes

12.1 Policy Pages Customers Expect

12.2 Writing Return and Refund Policy

12.3 Writing Shipping and Delivery Policy

12.4 Privacy Policy and Cookie Notices

12.5 Terms of Sale in Plain Language

12.6 Seller and Grievance Officer Details

12.7 E-commerce Rules for Displaying Origin and Prices

12.8 Handling Customer Reviews Honestly

12.9 Keeping Policies Up to Date

12.10 Checking Pages Against Consumer Law

13 Handling Urgent Website Changes 10 classes

13.1 What Counts as an Urgent Change

13.2 Receiving an Urgent Request

13.3 Checking Authority to Change Content

13.4 Quickly Correcting Wrong Prices

13.5 Removing Unsafe or Recalled Products

13.6 Posting Notices for Delays and Closures

13.7 Making Changes Without Breaking the Page

13.8 Testing Urgent Changes Fast

13.9 Telling Customer Service About the Change

13.10 Recording and Reviewing the Incident

14 Daily Operation and Health of a Trading Site 10 classes

14.1 Daily Website Opening Checklist

14.2 Checking Orders and Messages

14.3 Checking Site Speed and Broken Links

14.4 Monitoring Site Uptime

14.5 Working With Hosting and Platform Support

14.6 Seasonal Traffic Preparation

14.7 Simple Backup and Restore Routine

14.8 Staff Access Rights and Passwords

14.9 Weekly Site Health Report

14.10 Planning Site Improvements Each Month

Digital Marketing and Social Media for Retail

18 chapters • 100 marks

1 Understanding Digital Marketing Principles for E-commerce 4 classes

1.1 Exploring Key Concepts in Digital Marketing

1.2 Identifying Components of Successful E-commerce Strategies

1.3 Understanding Customer Journey in Online Marketplaces

1.4 Applying Digital Marketing Techniques to E-commerce Platforms

2 Strategizing Effective Online Marketing Campaigns 4 classes

2.1 Understanding Online Marketplace Dynamics

2.2 Identifying Target Audience for Campaigns

2.3 Crafting Compelling Marketing Messages

2.4 Implementing and Evaluating Campaign Strategies

3 Analyzing Digital Marketing Analytics and Performance 4 classes

3.1 Understanding Key Metrics in Digital Marketing Analytics

3.2 Interpreting Consumer Behavior Through Data Analysis

3.3 Evaluating Campaign Performance with Real-Time Data

3.4 Applying Insights to Optimize Marketing Strategies

1 Understanding Digital Marketing Fundamentals 5 classes

1.1 Introduction to Digital Marketing Concepts

1.2 Identifying Target Audiences in Digital Marketing

1.3 Exploring Digital Marketing Channels

1.4 Understanding Digital Marketing Metrics

1.5 Applying Digital Marketing Strategies

2 Exploring Digital Marketing Channels and Tools 5 classes

2.1 Discovering the Core Digital Marketing Channels

2.2 Understanding Social Media Marketing Dynamics

2.3 Leveraging Email Marketing Effectively

2.4 Analyzing SEO and SEM Strategies

2.5 Applying Tools to Measure Digital Marketing Success

3 Leveraging Data Analytics for Effective Campaigns 5 classes

3.1 Understanding the Role of Data in Digital Campaigns

3.2 Identifying Key Metrics for Campaign Success

3.3 Utilizing Analytics Tools for Data-Driven Insights

3.4 Interpreting Data to Refine Marketing Strategies

3.5 Applying Data Insights to Optimize Campaign Performance

4 Integrating Omnichannel Marketing Strategies 5 classes

4.1 Understanding Omnichannel Marketing Fundamentals

4.2 Analyzing Consumer Behavior Across Channels

4.3 Designing Seamless Customer Experiences

4.4 Implementing Cross-Channel Marketing Tools

4.5 Measuring and Optimizing Omnichannel Strategies

1 Understanding the Digital Marketing Landscape in Retail 6 classes

1.1 Mapping the Digital Retail Ecosystem

1.2 Identifying Key Digital Marketing Channels

1.3 Exploring Consumer Behaviour in Online Retail

1.4 Analyzing Competitors' Digital Marketing Strategies

1.5 Evaluating Digital Marketing Tools and Technologies

1.6 Integrating Digital Strategies into Retail Businesses

2 Developing Effective E-commerce Marketing Strategies 6 classes

2.1 Understanding the E-commerce Landscape

2.2 Identifying Target Audiences in Digital Retail

2.3 Crafting Compelling Online Value Propositions

2.4 Leveraging SEO for E-commerce Success

2.5 Employing Social Media for Retail Engagement

2.6 Measuring and Optimizing E-commerce Campaigns

3 Leveraging Social Media and Content Marketing for Retail 6 classes

3.1 Understanding the Role of Social Media in Retail Marketing

3.2 Identifying Target Audiences Through Social Media Platforms

3.3 Crafting Engaging Content for Retail Audiences

3.4 Utilizing Influencer Partnerships to Boost Retail Presence

3.5 Implementing Data-Driven Content Strategies

3.6 Measuring and Optimizing Social Media Campaigns

4 Data-Driven Marketing and Analytics in Retail 6 classes

4.1 Understanding the Role of Data in Retail Marketing

4.2 Exploring Key Metrics and KPIs in Retail Analytics

4.3 Leveraging Customer Data for Personalized Marketing

4.4 Utilizing Advanced Tools for Retail Data Analysis

4.5 Implementing Data-Driven Decision Making in Retail Strategies

4.6 Measuring the Success of Data-Driven Marketing Campaigns

5 Integrating Digital Marketing with Omnichannel Strategies 6 classes

5.1 Understanding Omnichannel Concepts in Retail

5.2 Exploring the Role of Digital Marketing in Retail

5.3 Analyzing Customer Journeys Across Channels

5.4 Designing Integrated Omnichannel Marketing Strategies

5.5 Implementing Seamless Digital and Physical Customer Experiences

5.6 Evaluating the Effectiveness of Omnichannel Marketing Campaigns

13 Email and WhatsApp Marketing With Consent 10 classes

13.1 Why Direct Messages Work for Retail

13.2 Building a Permission Based Customer List

13.3 Consent Rules for Marketing Messages

13.4 Do Not Disturb Rules and Opt Out

13.5 Writing a Short Subject Line and Message

13.6 Offer Messages That Customers Value

13.7 Using Approved Message Templates

13.8 Timing and Frequency of Messages

13.9 Measuring Opens, Clicks and Replies

13.10 Avoiding Spam Complaints

14 Planning Social Media Content for a Store 10 classes

14.1 Choosing Social Platforms for a Store

14.2 Setting Goals for Social Media

14.3 Knowing Your Local Audience

14.4 Building a Monthly Content Calendar

14.5 Content Ideas From Daily Store Life

14.6 Festival and Offer Campaign Posts

14.7 Taking Good Photos and Short Videos

14.8 Writing Captions in English and Hindi

14.9 Scheduling and Posting Content

14.10 Reviewing Which Posts Worked

15 Delivering the Brand Promise on Social Media 10 classes

15.1 What a Brand Promise Means

15.2 Brand Voice and Tone Guide

15.3 Matching Posts to Brand Values

15.4 Keeping Offers Honest and Clear

15.5 Staff Behaviour on Personal Social Accounts

15.6 Responding in Brand Voice to Comments

15.7 Handling Negative Posts Calmly

15.8 Approvals Before Posting

15.9 Checking Posts Against Advertising Rules

15.10 Reviewing Brand Consistency Monthly

16 Providing Customer Support Online 10 classes

16.1 Online Support Channels Customers Use

16.2 Setting Response Time Targets

16.3 Answering Messages Politely and Clearly

16.4 Using Saved Replies Without Sounding Robotic

16.5 Collecting Order Details Safely

16.6 Solving Common Online Problems

16.7 Escalating Difficult Cases

16.8 Moving a Conversation From Public to Private

16.9 Recording Support Interactions

16.10 Measuring Online Service Quality

17 Building Customer Communities and Social Networks 10 classes

17.1 Purpose of a Customer Community

17.2 Starting a WhatsApp or Facebook Group

17.3 Community Rules and Moderation

17.4 Encouraging Customers to Share Experiences

17.5 Using Customer Photos With Permission

17.6 Running Contests Fairly

17.7 Answering Questions in the Group

17.8 Spotting Customers Who Promote the Store

17.9 Using Community Feedback to Improve Service

17.10 Measuring Community Growth and Loyalty

18 Local Marketing, Reviews and Reputation 10 classes

18.1 Business Profile on Online Maps and Search

18.2 Keeping Opening Hours and Details Correct

18.3 Asking Happy Customers for Reviews

18.4 Responding to Positive Reviews

18.5 Responding to Negative Reviews Professionally

18.6 Honest Review Handling and Fake Reviews

18.7 Local Offers and Neighbourhood Campaigns

18.8 Simple Paid Advertising on a Small Budget

18.9 Tracking Walk-ins From Online Activity

18.10 Monthly Marketing Results Summary

Data Protection and Online Security for Retail

14 chapters • 100 marks

1 Understanding Data Protection Laws and Compliance 5 classes

1.1 Exploring the Basics of Data Protection Laws

1.2 Analyzing Key Principles of the GDPR

1.3 Identifying Personal Data and Its Protection

1.4 Assessing Compliance Requirements for Businesses

1.5 Implementing Best Practices for Online Security

2 Identifying and Mitigating Online Security Threats 5 classes

2.1 Understanding Common Online Security Threats

2.2 Recognising Phishing and Social Engineering Attacks

2.3 Identifying Malware and Ransomware

2.4 Implementing Strong Password Policies

2.5 Applying Best Practices for Data Protection

3 Implementing Robust Data Security Protocols 5 classes

3.1 Understanding Data Security Threats

3.2 Identifying Key Data Protection Principles

3.3 Implementing Encryption Techniques

3.4 Applying Access Control Measures

3.5 Monitoring and Responding to Security Breaches

4 Best Practices for Maintaining Data Integrity and Customer Trust 5 classes

4.1 Understanding Data Integrity in Digital Retail

4.2 Identifying Key Threats to Customer Data

4.3 Implementing Data Protection Best Practices

4.4 Building Customer Trust Through Transparent Policies

4.5 Evaluating and Improving Online Security Measures

5 Mapping the Customer Data a Retailer Holds 10 classes

5.1 What Counts as Personal Data

5.2 Data Collected at Tills, Online and by App

5.3 Sensitive Data and Payment Data

5.4 Where Customer Data Is Stored

5.5 Who Inside the Business Can See Data

5.6 Third Parties That Receive Data

5.7 Drawing a Simple Data Map

5.8 Spotting Data Collected Without Need

5.9 Classifying Data by Risk

5.10 Keeping a Data Register

6 Digital Personal Data Protection Rights and Duties 10 classes

6.1 Purpose of the Data Protection Law

6.2 Key Roles of Business and Customer

6.3 Lawful Reasons for Using Data

6.4 Customer Rights to Access and Correct Data

6.5 Rights to Withdraw Consent and Erase Data

6.6 Special Care for Children's Data

6.7 Duties of a Data Fiduciary

6.8 Penalties for Non-Compliance

6.9 Grievance Officer and Complaint Handling

6.10 Cross Border Data Transfers Basics

7 Consent and Privacy Notices 10 classes

7.1 What Valid Consent Looks Like

7.2 Writing a Privacy Notice in Plain Language

7.3 Collecting Consent at the Till

7.4 Collecting Consent Online and on Apps

7.5 Cookie Notices and Tracking Tools

7.6 Recording Consent Evidence

7.7 Managing Marketing Preferences

7.8 Handling Withdrawal Requests

7.9 Notices in Hindi and Regional Languages

7.10 Reviewing Notices When Practice Changes

8 Passwords, Access Control and Device Safety 10 classes

8.1 Why Weak Passwords Cause Breaches

8.2 Creating Strong Unique Passwords

8.3 Using Two Step Verification

8.4 Giving Staff Only the Access They Need

8.5 Shared Logins and Why to Avoid Them

8.6 Removing Access When Staff Leave

8.7 Locking Screens and Shared Tills

8.8 Mobile Phones and Personal Devices at Work

8.9 Software Updates and Antivirus

8.10 Auditing Who Has Access

9 Payment Security and Fraud Prevention Online 10 classes

9.1 How Online Card and UPI Payments Flow

9.2 Payment Gateway Role and Responsibility

9.3 Never Storing Card Details

9.4 Payment Card Security Standard Basics

9.5 Spotting Fraudulent Orders

9.6 Verification Steps for High Risk Orders

9.7 Chargebacks and Disputes

9.8 Refund Fraud and Account Takeover

9.9 Safe Handling of One Time Passwords

9.10 Fraud Reporting and Escalation

10 Phishing, Scams and Social Engineering 10 classes

10.1 How Scammers Target Retail Staff

10.2 Spotting Phishing Emails

10.3 Fake Payment and Refund Messages

10.4 Fake Supplier Invoice Scams

10.5 Phone and Messaging Scams

10.6 Verifying Callers Before Giving Information

10.7 Safe Handling of Attachments and Links

10.8 Reporting a Suspected Scam

10.9 Running Staff Awareness Sessions

10.10 Testing Awareness With Practice Scenarios

11 Securing Websites and Shopping Apps 10 classes

11.1 Common Attacks on Online Shops

11.2 Secure Connection and Certificates

11.3 Keeping Platform and Plugins Updated

11.4 Protecting Admin Pages

11.5 Safe File and Image Uploads

11.6 Protecting Forms From Bots

11.7 Monitoring Unusual Activity

11.8 Choosing Secure Hosting and Providers

11.9 Checking Security Promises of Vendors

11.10 Security Checklist for a Launch

12 Data Retention, Backup and Deletion 10 classes

12.1 Why Data Should Not Be Kept for Ever

12.2 Retention Periods for Retail Records

12.3 Tax and Legal Record Requirements

12.4 Backup Methods and Schedules

12.5 Testing That a Backup Can Restore

12.6 Secure Deletion of Digital Data

12.7 Destroying Paper Records Safely

12.8 Handling Old Devices and Hard Drives

12.9 Data Held by Suppliers and Processors

12.10 Reviewing Retention Each Year

13 Responding to a Data Breach 10 classes

13.1 What a Data Breach Looks Like

13.2 First Steps When a Breach Is Suspected

13.3 Containing the Damage Quickly

13.4 Notifying the Data Protection Authority

13.5 Informing Affected Customers

13.6 Working With Technical Support

13.7 Keeping an Incident Record

13.8 Learning What Went Wrong

13.9 Updating Controls After a Breach

13.10 Practising a Breach Drill

14 Customer Trust, Reviews and Safe Online Transactions 10 classes

14.1 Why Trust Drives Online Sales

14.2 Showing Security Signals on a Site

14.3 Clear Order Confirmations and Receipts

14.4 Handling Customer Reviews Fairly

14.5 Moderating Reviews Without Bias

14.6 Removing Fake or Abusive Reviews

14.7 Dealing With Data Related Complaints

14.8 Explaining Privacy to Customers Simply

14.9 Training Staff on Data Respect

14.10 Measuring Customer Trust Over Time

RET-C09
400 total marks
Retail Centres

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Certificate in E-commerce Retail

About This Certification

Course Curriculum

Enrol through an accredited centre

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Certificate in E-commerce Retail

About This Certification

Course Curriculum

Enrol through an accredited centre

Send Us An Enquiry

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