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Advanced Certificate in Hospitality Marketing

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  • 110 User Enrolled

Advanced Certificate in Hospitality Marketing

By SEF's Suryadatta Group of Institutes, Pune, Maharashtra

  • No Rating
  • (0 Reviews)
  • 110 User Enrolled
  • $800.00
  • $900.00
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SEF's Suryadatta Group of Institutes Center Code-220
Users Enrolled 388
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What you will learn

  • Have a general understanding of marketing management with the context of hospitality and tourism.
  • Have a general understanding of marketing management with the context of hospitality and tourism.
  • Illustrate the role of marketing research in tourism and hospitality.
  • Apply, describe and critically evaluate the various models and concepts used in the formulation of tourism and hospitali...
  • Outline the various ethical and social considerations in marketing destinations
  • Understand the marketing environment for tourism and hospitality.
  • Understand the numerous perspectives on tourist behaviour and its application in marketing
  • Articulate issues relating destination competitiveness and their implications on destination marketing
  • Outline the various ethical and social considerations in marketing destinations

Course Content

16 sections • 16 lectures •
Introduction to Hospitality & Tourism Marketing Management
mb
Hospitality & Tourism Marketing Research
mb
The Marketing Environment
mb
Ethical Issues in Hospitality and Tourism Marketing
mb
The Perspectives of Tourist Behaviour
mb
The Tourism Product and Customer Service
mb
Tourism Product Promotion
mb
Strategic Marketing Planning in Hospitality and Tourism
mb
Operational Marketing Planning in Hospitality and Tourism
mb
Marketing the Competitive Destination
mb
The Electronic Commerce (E-Commerce)
mb
Introduction to Customer Behavioral Processes
mb